Epic Fusion invests in AI and Marketing

At a time when technological possibilities are expanding rapidly and markets are becoming increasingly complex, Epic Fusion deliberately focuses on clear decisions and strong personalities. The next steps are a clear commitment to focus, quality, and long-term value.

Looking to the future. With a clear strategic direction: key positions for the future, trust, and customer value.

New key positions in AI and marketing, as well as the new offices in Zurich and Germany, reinforce Epic Fusion’s focus and strategy. Epic Fusion, the 2024 Global Microsoft Partner of the Year in the Modern Workplace category, is making targeted investments in two strategic key positions. By strengthening its capabilities in Artificial Intelligence as well as Marketing and Communication, Epic Fusion is consistently focusing on sustainable growth, clear positioning, and maximum value for customers. At a time when technological possibilities are growing rapidly and guidance is becoming increasingly important, Epic Fusion is consciously relying on people who combine strategy, innovation, and trust.

Artificial Intelligence as a Key Driver of the Future for Customers.

With Jannik Reinhard, Epic Fusion gains an internationally recognized leader in the field of AI and strengthens its expertise in one of the most critical fields of the future. For Epic Fusion, AI is not an end in itself, but a strategic tool for delivering measurable value to customers: more efficient processes, smarter decisions, and new forms of collaboration. Jannik Reinhard brings over eleven years of experience from one of the world’s largest chemical companies. There, his responsibilities included AIOps initiatives and the development of a company-wide AI framework for IT and HR that supports more than 120,000 employees. As a dual Microsoft MVP for Security and AI Platform, an international speaker, and an author, he combines deep technical expertise with strategic vision.

At Epic Fusion, he serves as Head of AI and is also the Managing Director of Epic Fusion Germany GmbH. His focus is on guiding clients on their journey to becoming so-called Frontier Firms. Companies that strategically leverage AI to become more productive, resilient, and innovative. As Jannik puts it: «AI doesn’t wait – and neither do we. Those who set the course today will shape the market tomorrow.» For clients, this means practical AI solutions that are strategically embedded, securely implemented, and clearly focused on business value.

Marketing and branding as the foundation for trust and impact.

With Ylenia Sieber as the new Head of Marketing & Communication, Epic Fusion is making a targeted investment in clear, forward-looking brand management. In a complex and dynamic market environment, clear positioning is crucial – for customers, employees, and partners. Ylenia Sieber brings years of experience in marketing and communication – both nationally and internationally. Most recently, she was responsible for building a brand across Europe in the automotive industry, and prior to that, she served as Head of Marketing and Communication at the IT company isolutions. With great passion, Ylenia Sieber shapes and strengthens brands, develops strategies, and implements them in a way that reaches people, builds trust, and creates a real impact. She says: «For me, marketing is the art of giving a brand character and providing direction. In a complex market environment, clear positioning is crucial. I’m excited to take on this role at Epic Fusion and make the brand’s strategic direction visible to the outside world.»

At Epic Fusion, she is responsible for strategically refining the brand, sustainably expanding marketing and communications, and ensuring targeted visibility. Her focus is on making complex technological topics understandable, providing guidance, and establishing Epic Fusion as a clearly positioned partner for the digital future.