AI for Creativity at the Push of a Button. But who owns the Result?

Generate an image. Write a text. Create a video. With artificial intelligence, it takes just seconds. Just push a button. Creativity Ahoy! The questions that follow, unfortunately, take a little longer. Can I publish this result? Do I have to label it? Who owns the content? What happens if the AI produces something that’s legally problematic?

Responsibility cannot be automated. In this webinar, we will show you AI-generated content, copyright, attribution, transparency, and the guidelines companies need to establish before AI becomes part of their content production. AI can work for your brand. But the responsibility still lies with you.

Together with Dr. Kerstin Bäcker, we will take a closer look at what this means for companies and content creators – from copyright and ownership to attribution, transparency and responsibility.